Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi
By: Beasley, Ron
.
Contributor(s): Danesi, Marcel.
Material type: 
BookSeries: Approaches to applied semiotics: Publisher: Berlin ; New York : Mouton de Gruyter, 2002Description: xi, 193 p. : il. ; 24 cm.ISBN: 3110173409 (cart.); 3110173417 (rúst.).Subject(s): Publicitat | Símbols | Semiòtica
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Llibre imprès modern | Museu del Disseny de Barcelona Sala General-Gràfic | G41 Bea (Browse shelf) | Available | 10600000017131 |
Bibliografia p. [175]-190. Índex
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