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Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi

By: Beasley, Ron, 1945-.
Contributor(s): Danesi, Marcel, 1946-.
Material type: materialTypeLabelBookSeries: Approaches to applied semiotics: Publisher: Berlin ; New York : Mouton de Gruyter, 2002Description: xi, 193 p. : il. ; 24 cm.ISBN: 3110173409 (cart.); 3110173417 (rúst.).Subject(s): Publicitat | Símbols | Semiòtica
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Item type Current location Call number Status Date due Barcode
Llibre imprès modern Museu del Disseny de Barcelona
Sala General-Gràfic
G41 Bea (Browse shelf) Available 10600000017131

Bibliografia p. [175]-190. Índex

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