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Lujo, mentiras y marketing : ¿cómo funcionan las marcas de lujo? / Marie-Claude Sicard ; [versión castellana: Cristina Zelich]

By: Sicard, Marie-Claude.
Contributor(s): Zelich, Cristina.
Material type: materialTypeLabelBookSeries: GG moda: Publisher: Barcelona : Gustavo Gili , cop. 2007Description: 262 p. ; 20 cm.ISBN: 9788425222108.Subject(s): Marques de fàbrica | Productes de luxe -- --Aspectes socials | Productes de marca -- --Màrqueting | Productes de luxe -- --MàrquetingOther classification: M2.075
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Item type Current library Shelving location Call number Status Notes Date due Barcode
Llibre imprès modern Museu del Disseny de Barcelona
Sala General-Moda M2.075 Sic (Browse shelf(Opens below)) Available MAAB - MTIB 10600000000396

Tit. orig.: Luxe, mensonges & marketing : mais que font les marques de luxe?

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